Positioning & Strategy for Impact-Driven Entrepreneurs
Stop competing and start leading — by defining your most lucrative market and developing a clear and compelling message that addresses the unique needs of clients in the transformational space.
Now, more than ever, your clients are overwhelmed by options and paralyzed by indecision.
How can you make your value instantly clear and motivate them to take action?
Strategic positioning is the foundation of effective marketing and sales. It serves as the cornerstone for your messaging, branding, lead generation, and sales strategy. It telegraphs to your best-fit clients that your brand and its offerings are exactly what they need.
I help you develop and refine that positioning, craft stand-out messaging, and build solid growth strategies that not only accelerate revenue but also align with your values.
My signature methodology, honed through over 30 years of hands-on experience in startups and with top transformational leaders, combines strategic expertise with behavioral insights that are uniquely relevant to the field of transformation.
The truth is, marketing and selling transformational products is different. Your clients have specific needs, desires, fears and frustrations that don’t apply with other products. When you uncover those needs and develop compelling ways to speak directly to their journey — you multiply your ability to sell with integrity, grow your business, and deeply transform your clients’ lives.
I’m devoted to helping impact-driven entrepreneurs grow their businesses with soul and strategy.
Your own journey often mirrors that of your clients. That’s why my approach is compassionate and honoring of who you are, along with who your best-fit clients are and what they need. I believe that entrepreneurship is a high holy calling — and you’re up to the task.
→ Learn more about my philosophies here.
Business and Marketing Strategy
Elevate your brand, refine your messaging, simplify your marketing and content strategy, and develop or hone your offering with my 3-month private strategy and consulting package.