Business and Marketing Strategy Guided by Soul
Three months of partnership in a potent, transformative, creative 1:1 container.
“An absolute godsend.”
I worked with Helen for one year. She was my marketing and creative director, and she was in charge of all of my big picture strategy, as well as taking me through every single individual program launch that we did. She helped me with all of my big picture messaging, my positioning, my branding, and she was an absolute godsend.
If you're looking for somebody who has the ability to be able to sift through and have a really clear picture and strategy — and if you're also looking for somebody who's kind and compassionate and super devoted and super caring and super hardworking… then Helen is your woman. I could not recommend her highly enough, and it was an absolute pleasure to work with her.
— Ellie Seilern, CEO + Chief Culture Officer, Deva Alchemy Academy
Designed to elevate your brand, refine your messaging, simplify your marketing and content strategy, and develop or hone your offerings.
Together, we will…
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Establish strong positioning for your brand that reflects the high level of value you create for your clients and customers.
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Develop strategies that are soul-calibrated and deeply nourishing to your business, and that bring more joy to your world.
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Create content in a much easier, simplified, and straightforward way, with honesty and integrity.
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Lean more deeply into your own intuitive knowing and trust about your business, marketing, and sales.
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Create offers you are thrilled to deliver, that your clients love, and that sell with ease (and without fuss or manipulation).
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Release 80% of your activities, so you can focus on the 20% that gets results while leaving time for a life.
A powerful partnership to help you shape a business that achieves more with less.
For women entrepreneurs in the field of transformation, who want to grow their revenue and do more of what they love — while remaining deeply aligned with their true desires, gifts, and values.
You’re a woman entrepreneur who has expertise, experience, and an established history of doing transformative work that provides immense (even life-changing) value to your clients.
You’re smart, confident, and resourceful.
You have unique, valuable gifts to contribute to the world — and you want those gifts to be more clearly reflected in your brand, messaging, and current offers.
You want all this, plus a practical, strategic, simple plan that grows your business financially, via a healthy ecosystem of offers that serves your clients deeply.
Maybe…
You’ve had a breakthrough idea for a new offering or brand that you aren’t quite sure how to successfully bring to fruition, given your current positioning (i.e., the way your clients see you now vs. where you’re going with this new offer or brand)
You’ve served a particular role or type of client for many years, and it’s time to reposition yourself in a way that reflects your deeper value, so you can command higher fees or take on more interesting projects
You’ve developed a number of business ideas, products, and programs over the years, and nothing has quite “clicked” for you yet — mostly because you find it difficult to land on a unique value proposition, business strategy, and tactical plan that all work together
Whatever the case, you know you want to grow and shape your business by doing more of what you love (and less of what you don’t) — and you want to do it with total authenticity, honesty, and integrity.
The answer is a clearly-defined, actionable, soul-resonant business strategy and marketing plan that keeps your business (and you) evolving and growing.
Smartly designed and executed, it helps people understand clearly what you do, how, and for whom.
Soulfully designed and nurtured, it helps you stay aligned with your values and your ultimate vision for your business.
This results in a higher caliber of clients, the ability to command higher fees for the value you create, and a more easeful, even miraculous path to marketing and selling your offers.
I’ve worked with thousands of women in group settings, and at least a hundred of them privately, over the past several years.
And the one characteristic I’ve observed in those who produce miraculous results (by which I simply mean they do “what other people can’t seem to do”) is that their business strategies are always deeply aligned with their souls’ pattern, whether they realize it consciously or not.
They understand exactly what they are about, what they are uniquely meant to do (and not do), and this understanding is baked into their strategic plan, their positioning, their marketing strategy – everything.
With my private clients, I work within a structure and framework to achieve this kind of soul-level calibration with their work, and to craft a plan that reflects it.
Over a three-month period, we’ll work together to explore, refine, and transform your positioning, brand message, offers, and marketing and sales processes to bring them into alignment, and bring them out into the world in a more simplified, clear way.
You’ll receive generous support — both strategic and spiritual — attention, and expert advice within a container where you’re held with unconditional care and compassion for the sometimes difficult path between idea and implementation. As an entrepreneur and creative myself, I understand and hold space for you to traverse the messier parts of the journey and emerge on the other side with a robust roadmap for the next part of your adventure.
Read all about how it works below.
This is for the coach or expert who:
Loves what they do, and wants to refine their offerings, reposition themselves, or enhance their marketing message to reflect a more precise and/or elevated direction in which their work is now headed…
Cannot bear the thought of adding any more “work” to their schedule, and would love their messaging/content strategy to be filled with as much grace and ease as possible…
Knows that making any change in business requires devotion — AND senses there is a way to offer that devotion without burning themselves out…
Also knows that any change can take time before they see a return on their investment, but is willing to explore their own inner and outer obstacles to shortening that time-to-ROI — by being willing to shed beliefs, patterns, and stories that do not serve them…
Is a self-driven doer who doesn’t need accountability, but would love to have a highly-skilled, collaborative co-creator who “gets” them and what they’re trying to accomplish, and who can hold a strong container in which they can carry out their vision…
I’m a strategist, but I consider business an art — and you, the entrepreneur, an artist.
Since I began working with heart-led women entrepreneurs in 2012, clients have said working with me is, “like having someone climb inside my brain and pull out the best, most impactful, most authentic messages – the ones that speak to my ideal client and make her feel heard,” that my “approach, structure, and language feels more accessible and less overwhelming,” that their time with me was “like a breath of fresh air,” and more.
I know the best contribution I can make to your business is to help you design, develop, and execute the most effective, straightforward, and soul-aligned business and marketing strategies — those that result in the kind of growth and success that sustains rather than drains your business (and you) over time.
While client outcomes are always dependent on a number of factors (and I would never take credit for anyone’s ultimate successes), many of my clients have seen extraordinary results, like…
An increase in sales of one client’s program of 500%, from $12K to $60K over a single launch
$1.5M in sales over two months’ time, with two strategic launches
Consistent $20K months using email marketing alone
More importantly, we focus on metrics that matter more than revenue — including personal fulfillment, ease and joy in the work they do, and simple strategies for marketing and sales that fit with their personal preferences, resources, and the way they want to move through the world.
And while each client is unique, the common attributes each of these brilliant entrepreneurs share are…
They’re established in their expertise, training, and experience — in fact, often deeply established as a leader in their field (though I have also worked with many women making a shift from their former career into a newly-established business).
They understand and embody their own work deeply, even if they struggle sometimes to express it cohesively and powerfully in their messaging (which is where I can provide generous help).
They’re self-sufficient and seeking a smart, strategic, soulful partner in co-creation.
They’re willing and able to do the self-reflection, exploratory work, strategic thinking, and problem-solving that come along with growing and evolving as entrepreneurs, and rolling out new strategies into concrete plans that bring them greater revenue and make them even more effective leaders.
And they have ALL shaped their businesses out of a greater desire for coherency and integrity in the world — starting from the inside out.
This means they are committed to doing whatever it takes to calibrate their business (its products, services, marketing, sales, systems, and its people) to a vision and purpose that goes well beyond profits, while still supporting their businesses to prosper financially.
When you join me in a private strategy advising and consulting partnership, we’ll work together over three months, during which you’ll receive:
Up to 12 hours of 1:1 strategy advising, coaching, and hands-on support via phone or Zoom. You can schedule this time in weekly sessions, half-day intensives, or a mix that best suits your goals and workflow.
Ongoing access to me within a private project management portal where you can submit work/ideas/concepts and receive my direct feedback on your website, offers, marketing materials, ad creatives, emails, and more. (Or, if you prefer, I can integrate into your and your team’s existing project management system.)
Access to frameworks I’ve developed over 12+ years in business — covering strategic positioning, offer refinement, audience growth, and ad performance optimization.
Hands-on creative support, including editing or drafting key content such as landing pages, sales copy, ad creatives, and email sequences.
Deeper strategic work on audience growth, including ads strategy and funnel design to ensure the right people are discovering and engaging with your work.
Guidance on the “inner work” that drives external success (or gentle reminders as needed) — helping you align your business strategies with what feels deeply true for you.
Here are some of the outcomes you can expect from our work together:
More clarity and ease in how you talk about your offers so they naturally attract the right clients.
Higher conversions (both paid and free) through sharper messaging and strategic content.
A precise, compelling brand message that helps your ideal clients instantly recognize your work as the solution they’ve been searching for.
Audience growth through both organic and paid strategies, including a refined Facebook/Instagram ads approach that feels aligned with your values.
More effective sales messages and calls to action that convert without pressure or manipulation.
New revenue opportunities that reflect your vision — or smarter ways to optimize existing offers for greater profitability.
A marketing and sales approach that feels joyful, sustainable, and in integrity with how you want to do business.
Ultimately, our work together isn’t only about refining your business or your strategy. We’ll ensure the way you grow feels deeply aligned, exciting, and true to you.
How it works
This 3-month private package is $8750
Send me a message to inquire about availability.
My philosophy on marketing and business strategy.
You can read more about my philosophy of work here, if you like, but here’s the short version:
I believe in marketing that is in full integrity with yourself and your own values — and not trying to coerce or manipulate (or heaven forbid "trick") others into buying from you. Authentic, powerful marketing is simply about offering REAL value with your products and services, and then not pummeling people over the head with manipulative sales and marketing tactics.
When it comes to strategy, I believe that what serves your clients best is THE path to take — always. I also believe that what benefits your client the most is what benefits you the most, whether you realize it right away or not. Bringing this truth to my clients’ conscious awareness, and letting them see its miraculous effects take place in their businesses (including their financial prosperity, their joy and ease in their work, and more) is part of the ultimate mission of my work.
I would be so honored to play a part in the story of your business! Please feel free to contact me if you have any questions at all about whether this (or any of my offerings) would serve you and your specific needs and desires right now.
With love,