Hey there, I’m Helen!
I help smart, soulful coaches, consultants, healers, and other transformational service-based entrepreneurs like you carve out a clear, unique position in your market and grow your business smartly around it.
With more than two decades of corporate leadership experience, 12+ years running my own business, and thousands of hours coaching entrepreneurs, I know what it takes to build a business that’s profitable, sustainable, and meaningful.
My mission is to show ambitious entrepreneurs how to:
Position yourself as the only option for your best-fit clients
Craft high-converting marketing and sales copy that resonates with clients seeking real transformation
Build a revenue plan you can actually win at — by focusing on the right things, in the right order
I’ll help you stop patchwork-quilting together random tactics, and instead craft strategies that draw on your expertise, attract high-value clients, and set you up for long-term, sustainable growth.
My approach is straightforward but deeply intuitive, grounded in what works and customized to your unique strengths and goals.
Having helped countless clients reinvent themselves, connect deeply with their audiences, and grow and maintain multiple 6- and 7-figure businesses (without sacrificing their integrity or well-being), I know firsthand that success doesn’t come from doing “more” - it comes from doing more of the right things.
What I Know for Sure
After more than 12 years in business, I’ve learned a thing or two. I’ve learned that it’s the simplest strategies that keep your business real, grounded, and growing sustainably. And I’ve learned that we are most often the ones who get in our own way — which is good news, because we can always step back and make room for our own growth, freedom and fulfillment!
Here are a few other things I know to be true about growing a transformational service-based business (in no particular order).
Growth isn’t about going big — it’s about going deep.
You don’t have to build a business everyone is obsessed with — you just want the one your best-fit clients can’t get enough of. Creating a “scaled” business doesn’t mean creating a high-volume business. Scaling for true growth happens when you align your business with your capacity, values, and purpose.
Messaging doesn’t need to be clever. It needs to be compelling.
Your message doesn’t need to be wrapped up in a shiny name, tagline, or slogan. It needs to connect — deeply, honestly, directly — with the people who already know they want what you’re offering.
Positioning isn’t about being “the best” or even the most innovative — it’s about meeting a specific need.
To stand out, you don’t need to reinvent the wheel. You simply need to know and articulate exactly who you help and why your way works best for them. You don’t need to be everything to everyone; you just need to be exactly what your best-fit clients need.
In business as in fashion, less is almost always more.
The next best step in your business almost always involves reducing the amount of output, offering fewer products and services, and simplifying and streamlining your message. The simplest businesses win, especially in an oversaturated marketplace.
In sales, more is almost always better.
Most transformational service-based entrepreneurs think they are selling way more than they actually are. If you want to grow your business, you don’t need to push — but you do need to sell. Fortunately, the art of soulful selling is a skill anyone can learn — and it can change your business results overnight.
Talking louder doesn’t get you heard.
If your marketing message isn’t landing, doing more of it, more often, is a waste of time and energy. Impactful marketing speaks directly to one person at a time — the right person. Your message should speak to their needs, desires, and struggles. Refine the message, and you’ll never need to “shout” to be heard.
More often than not, simplicity creates the biggest shifts.
A clear, focused business model and revenue plan works better than a thousand complicated strategies and tactics. Get rid of everything that’s not serving a clear and specific purpose that’s tied directly to your goals and your vision, and your business will thrive.
You are worth more than all the money in the world. Period.
And when you stand firm in your value, you’ll start attracting more of the clients and customers who see it, too. So burn it on your brain. Seal it on your heart. Get it tattooed on the inside of your eyelids if you need to. YOU have a higher value than any amount of money, whether $100 or $100M.
Prosperity is a by-product of purpose.
Financial success is important — it’s what makes a business a business and not a charity. But the best businesses around are those that don’t place financial success at the center of their universe. When you prioritize your values and your deeper mission, you’ll not only find more meaning — ironically, you’ll almost always find greater financial prosperity, too.
Even more importantly, I know this for sure:
Each of us is capable of so much more than we realize.
There’s untapped potential within YOU, waiting to be expressed. The impact you want to make and the prosperity you deserve is absolutely within reach and meant for you.
And when you fully embrace your purpose and live according to your values, everything else starts to fall into place.
Doing what you love isn’t just an aspirational “wouldn’t it be nice” kind of daydream — it’s the foundation for your ultimate success.
The more you own who you are and what you stand for, the more confidently you can begin to attract the right people, share your message fearlessly, and build a business that not only pays you well but one you can be proud of for a lifetime.
Who I work with:
My clients are established and emerging business owners and entrepreneurs in the transformational space, including…
Executive or leadership coaches
Life or business coaches
Consultants
Course creators or other educators
Authors
Speakers
Thought leaders
Retreat leaders
Therapists
Health and wellness experts
And more
They’re change-makers, culture creators, visionaries.
They’re well-educated (though many are self-taught) and deeply curious about the world, their contributions to it, and their clients’ lives and well-being within that world.
Their work is deep and profound, and often difficult to describe in concrete outcomes, because they don’t answer the capitalist credo to “buy more, make more, be better!”
They want to grow prosperous, thriving businesses that make a difference in people’s lives. And to do it in a uniquely creative way, rather than with copy-and-paste marketing campaigns, pushy funnels, and ego-driven messaging.
Although revenue is not the most important metric
…many of my clients generate impressive “outer world” results, like:
A 500% Increase in Program Sales
A client came to me with an offer that had previously earned $12k in sales. She wanted to not only boost revenue, but also align her offer more closely with her community's evolving needs.
We made several key adjustments to the offer:
We kept the program content intact, but added a few bonus components and tweaked the positioning to resonate better with her audience.
We rewrote her launch copy to reflect her authentic voice and style.
We implemented a strategic pre-launch survey to increase trust, engagement, and anticipation within her community.
These small but powerful changes resulted in a 500% increase in sales, bringing in $60k during her next launch.
$1.5M in Two
Months
A client launched two similar courses within just two months. With an engaged community, list fatigue was a potential risk due to the high frequency of communication.
We focused on defining the unique value of each program, highlighting the distinct differences between the two courses, and identifying the ideal customer for each. Then, we crafted sales pages, ads, and email copy that precisely mirrored the prospects' needs and desires.
By refining the messaging and tailoring the offers, we achieved $1.5M in sales over the two-month period, with minimal opt-out rates.
$20K Months with Email Alone
A client with under 3,000 subscribers had a program that was gaining traction through word of mouth, but she wanted to leverage email marketing to fill more seats from her growing list.
Over several months, we focused on refining her unique voice, crafting emotionally compelling brand stories, creating intentional sales copy, and building a thoughtful promotional strategy.
As a result, she began consistently generating $20K months using email marketing alone—no ads, no social media, and no complicated funnels.
A bit about my background, credentials, and influences.
I’ve always been fascinated by the human condition; from as young an age as I can remember I’ve wanted to understand what “makes people tick” and have studied the human mind, consciousness, and philosophy.
To that end, though I’m almost entirely self-taught (by choice), although I’ve trained as a coach in Strategic Intervention and Human Needs Psychology, as well as earning certifications in Cognitive Behavioral Therapy, Acceptance and Commitment Therapy, and several other practical coaching and psychotherapeutic modalities.
I was raised in an evangelical missionary home, and our family lived in Tehran, Iran when I was a young girl in the 1970s. While the vividness of those memories has faded over the years, and I am not religious as an adult, I’m undoubtedly influenced by my upbringing and experiences with the church, the mission field, and my time as a Third Culture Kid.
A deeply sensitive child, I had an invisible friend and wanted to spend most of my time alone, away from noise and chaos and with my nose buried in a book (still do). I prefer calm, serene environments without stomping, slamming, or the noise of TV sets or mobile devices on speaker, and work to create that kind of environment within my business and brand as well.
I have a love of wit and a fairly irreverent sense of humor, which I don’t think comes across that well or often in my writing — but you’ll experience it if you work with me or get to know me personally in any capacity!
I spent over 20 years in the med tech/biotech field — primarily managing clinical trials in support of product marketing approval. This has led me to be a data-driven decision-maker in many ways and helps me be an effective voice of reason for my clients (I’m the person who says, “Let’s look at the numbers and facts rather than try to interpret this with emotion.”).
My marketing and business education began in 1997, when I started my first “side gig” (pre social media, of course) and quickly realized that knowing how to define and communicate a value proposition would be crucial to getting customers. I did not, however, get any — or any substantial — customers from that first gig, nor the second, nor any of the countless businesses I started between 1997 and 2012. One might say my business and marketing expertise is extremely hard-won (if one wanted to be nice about it). And at this point, it’s become a part of my DNA. I’ve put in my “thousand hours” and then some!
Since finally successfully launching my current business in 2012, I’ve created and developed several online courses, some of which have enrolled in the hundreds of students, so I have the “in the trenches” experience to deeply understand the challenges and gifts of running an expertise-based, transformational business.
My intention is always to both advise and educate my clients. I’m a teacher at heart, and I don’t enjoy telling people what to do — so instead I do my best to help them understand why I recommend a particular action.
Some of my primary influences include:
Business thinkers and leaders like Peter Drucker, Michael Gerber, Jim Collins, Andy Grove, Clay Christensen, Steve Blank, Simon Sinek, and others who have built, studied, taught about, and/or managed organizations to greatness without sacrificing integrity or excellence.
Byron Katie and her clear and simple “Work” that helps investigate and dissolve painful thoughts that keep people stuck in the past and living in their stories.
Stephen C. Hayes and his evidence-based psychological tools of Acceptance and Commitment Theory, which can help anyone skillfully work with their mind to create a more fulfilling life for themselves.
David Spangler and his brilliant methods of incarnational, world-creating manifestation.
Kenneth Wapnick and his substantive, shining expositions of the teachings in A Course in Miracles.
Neville Goddard and his interpretations of the mystical and metaphysical teachings of the Bible (vs. the literal translation of them that is so commonly accepted within the church of today).